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  • Capstone Allied S.C.

Exploring Mexican Health and Wellness Food Market Opportunities

Mexico's health and wellness food market offers profitable opportunities for international companies seeking to export to the country. With a market value of approximately US$182 billion in 2020, as reported by Euromonitor International, Mexico's food and drink industry ranks among the largest in Latin America. Within this market, the health and wellness food segment, valued at around US$14 billion in 2020, demonstrates consistent growth and significant potential for businesses specializing in nutritious and functional food products.



Mexico faces a critical public health issue with its obesity epidemic, where over 70% of adults are overweight and more than 30% are classified as obese, according to the OECD. This high obesity rate positions the country as one of the highest within OECD nations. By addressing the demand for healthier alternatives, entrepreneurs and investors can leverage this growing trend while positively impacting public health. The Mexican government has already implemented campaigns to combat obesity and promote healthy eating habits, fostering a supportive environment for businesses focused on health.

Additionally, the organic food market in Mexico experienced robust growth, reaching a value of approximately $920 million in 2020. This growth highlights the increasing popularity and market potential for organic food products. Consequently, there is a range of business opportunities for companies to introduce innovative, nutritious, and wellness-focused organic and functional food options to the Mexican market.

As the demand for health and wellness food continues to rise, Mexico heavily relies on imports. In 2020, the country imported $19.7 billion worth of food and agricultural products, signaling the potential for overseas companies to export to Mexico.

Whether your expertise lies in organic, plant-based, keto, or functional foods, there is an eager and receptive market awaiting your innovative offerings. If you are interested in exporting your goods or services to Mexico, contact Capstone for a complimentary initial 1-hour consultation.

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